For 90 years the Riviera Country
Club has been host to one of the oldest events on the PGA Tour. Formerly known
as the Los Angeles Open, Nissan Open or most recently the Northern Trust Open,
Hyundai Motors announced that they will be the new name sponsor moving forward.
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| The Captivating Riviera Country Club |
In
2008, Hyundai unveiled their newest line of sedans – Genesis. Now entering
second generation production, Hyundai made the decision in late 2015 to break
the Genesis brand off as its own luxury line intended to compete with other
luxury brands like Lexus and Acura.
"We decided to
choose hosting the golf tournament as our first marketing activity in the
United States because it is a good tool to spread the vision and goals of the
Genesis brand."
-Erwin Raphael, Genesis Brand Manager
In order to promote the soon to be
independent luxury car maker, the Northern Trust open will now be the Genesis
open. Sponsoring this event will bring information about the brand to millions
of PGA and CBS viewers early next year. The Tiger Woods Foundation will manage
the event for the PGA and it will run from Feb. 13-19, 2017.
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| The 2017 Genesis G90 |
Hyundai will look to promote
Genesis’ new G90 sedan which is expected to release later this month; the G90 mirrors
the S-Class in size and comes with a 311 hp V6 or an optional V8. For more
information on how to get your G90, contact us today!
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