Hyundai
Motor has expanded its digital car sales revolution overseas by launching the
new digital car dealership Hyundai Click2Drive. The new concept is accompanied
by the opening of the first Hyundai Click2Drive Gamboa dealership in Madrid,
building on the success of Rockar Hyundai in the United Kingdom. And we’re
hoping that their on the way to the states.
This is the
latest achievement in the company's digital strategy to revolutionize
traditional car sales. The vehicles are presented without barriers in the shop
itself: customers can see them, touch them and even try them out without having
to make a commitment. The dealership further offers an end to end online buying
process for the first time for the entire Hyundai range. At Hyundai Click2Drive
you can do everything online: configure the car you want, get a valuation for a
used car, and choose your preferred financing option, up until completion of a
sale.
"This pioneering
approach to car sales demonstrates our commitment to customer-centred
retailing, creating a very convenient, transparent and flexible purchase
process."
-Thomas A. Schmid,
Chief Operating Officer at Hyundai Motor Europe.
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| The Line of 2016 Hyundia's |
Millions of
customers visit shopping centers every day. Since 2014, they can further
experience and buy Hyundai cars directly while shopping: Rockar Hyundai in the
UK, an innovative approach to new car buying, where visitors can research,
test-drive, part-exchange their old car and purchase a new Hyundai - with cash
or various finance packages - all at the click of a mouse or touch of a
button.
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